//Inside the World of Advertising
Advertising is a billion dollar industry with one goal—to get you to spend your money. So how do advertisers convince so many people to buy stuff they don’t need? Here are a few of their tricks:
The Cool Factor.
Advertisers figure no one wants to look like the class nerd, so they create ads that convince you that using their product will make you cool.
The tip-off: Lots of pretty people wearing expensive clothes in ads.
Your move: Remember, buying products won’t make anyone cool, just broke.
The Adventure Zone.
Have you ever taken a sip of your soda and experienced a rush like skiing down a hill or pipeline surfing? We didn’t think so.
The tip-off: Commercials with exaggerated events that would never happen in real life.
Your move: Buy a soft drink if you’re thirsty. If you want to go skiing, buy skis.
The Music Beat.
Music has a powerful effect on people, helping to create memories and making everything seem like one big party.
The tip-off: A popular song playing in the background of a commercial.
Your move: If you like a song you hear in an ad, buy the song, not the product in the commercial.
The Celebrity Sighting.
Advertisers hope that if a cool celebrity endorses a product, you’ll want to be like them and immediately go out and buy it.
The tip-off: A celebrity is telling the world how much they love a product they’d never use.
Your move: Skip the product until the company pays YOU to endorse them.
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